Ace the CPCM Challenge 2025 – Unlock Your Contract Management Superpowers!

Question: 1 / 515

Market research primarily aims to satisfy which of the following?

The maximum requirements of all stakeholders

The minimum agency needs for acquisitions

Market research primarily aims to satisfy the minimum agency needs for acquisitions because it focuses on gathering essential information that helps agencies understand market conditions, identify suppliers, and assess the availability and pricing of goods and services. This information is crucial for ensuring that procurement processes align with budgetary constraints and operational requirements.

Conducting market research allows agencies to establish baseline expectations for what they can reasonably procure within the budget, ensuring that the agency can meet its basic needs effectively. This foundational understanding can guide decision-making throughout the acquisition process, allowing for more informed and strategic purchases that ultimately fulfill the agency's requirements.

In contrast, while stakeholder requirements, investor interests, and suppliers’ competitive strategies are important factors in the broader context of procurement, they do not capture the primary objective of market research in this setting, which is to ensure that agencies can successfully acquire the resources they need within defined limits.

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Investor interests in a project

The competitive pricing strategies of suppliers

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